The Perfect Booking Confirmation Page — What Guests Want to See
The moment after a guest books is your highest-engagement window. Here's what Plattr's confirmation page includes and why it reduces no-shows.
Most restaurant booking systems end at the confirmation email. The guest submits a reservation, gets a plain-text message, and that is it. The interaction is over until they show up at the door.
That is a missed opportunity. The moment after a guest books is the highest-engagement moment in the entire pre-visit journey. They are excited, they are planning, they are already thinking about your restaurant. What you put in front of them at that moment shapes how they arrive and whether they share their booking with others.
What guests actually want after booking
The baseline expectation is a clear summary: date, time, number of guests, restaurant name and address. Beyond that, guests want reassurance and practical information — how to get there, where to park, things worth knowing before arriving. And increasingly, guests want to share their plans. A birthday dinner, an anniversary — people share these moments. If your confirmation page makes sharing easy, your booking becomes organic marketing.
Plattr's confirmation page: what is included
When a guest books via Plattr's booking system — either through your restaurant's own booking page or via your Guide listing — they land on a confirmation page that includes everything described above.
Share buttons
The confirmation page includes share buttons for WhatsApp, iMessage, and a copy link option. Guests who are excited about a booking will share it in group chats. Making that a one-tap action means your restaurant gets mentioned in conversations you would never otherwise reach.
Add to calendar
The confirmation page generates a calendar event for Google Calendar, Apple Calendar, or Outlook with a single tap. The event includes the restaurant name, address, time, and booking reference. Guests with your restaurant in their calendar are far less likely to forget or double-book. No-show rates drop.
Event page link
If you are running an event — a wine tasting, a set menu night — the confirmation page links to your event listing. Guests who booked for one reason sometimes discover something else you are running and share the event page, driving additional registrations without you doing anything extra.
The special occasion field
Plattr's booking form includes an optional special occasion field. Guests can indicate a birthday, anniversary, or other celebration. This appears in your dashboard so you can prepare — a birthday dessert, a reserved sign, a personal greeting when they arrive. Guests who feel their special occasion was recognised are significantly more likely to leave a five-star review. This kind of recognition is also a reason they return — not just for the food, but because your restaurant remembered them.
Reminder messages
Plattr sends automatic reminder messages 24 hours before the booking. The reminder includes the same sharing and calendar options as the original confirmation page. Reminders reduce no-shows substantially — guests who receive a reminder the day before show up at significantly higher rates. The reminder also prompts those who cannot make it to cancel in time for you to rebook the table. See our guide on reducing no-shows with smart booking for how to configure this effectively.
What the confirmation email says about your brand
A plain-text confirmation email with no personalisation tells the guest they are a booking reference, not a person. A confirmation that says "We are looking forward to welcoming you, Sarah — your table for four is ready on Friday at 7:30pm" tells a different story. The difference is data: you already have the guest's name from the booking form. Using it costs nothing and signals that you pay attention.
Add one piece of genuinely useful information — the nearest parking, a note about the current seasonal menu, a heads-up if there is a live music night. Keep it short. A confirmation email should not be a newsletter. It should be a confident, warm signal that everything is in order.
Post-visit follow-up
After the visit, Plattr sends an automated follow-up message asking how the experience was. The follow-up can include a link to leave a Google review, a note about your loyalty programme, or an invitation to book again. Use it to drive the next action. Do not waste it with a generic thanks-for-visiting message. Pair it with your email marketing strategy to build a coherent post-visit journey.
Connecting booking data to your CRM
Every booking through Plattr creates or updates a guest record. Name, email, visit date, party size, any special occasion notes — all of this goes into the same CRM that holds your loyalty members and WiFi-captured contacts. After three visits, you know this person prefers Saturday evenings, always books for two, and has a birthday in March. That profile drives better personalisation in every future communication. Read our guide on why every restaurant needs a CRM to understand the full picture.
Setting up Plattr booking
The booking system is included on the Plus plan (EUR 139/month). Your own booking page, your own confirmation flow, reminders, and post-visit follow-ups all come included. No per-cover commission once you are on Plus. The free plan gives you a Guide listing where guests can make bookings through Plattr's shared infrastructure. Check our walk-ins vs reservations guide to figure out the right mix for your restaurant before setting up the system.